globalization continues on his way. It is no coincidence that the multinational giants like Royal Dutch Shell, McDonald's, Apple, and in Italy, Eni and Agip ( http://www.ansa.it/web/notizie/rubriche/mondo/2011/01/06/visualizza_new . html_1643845904.html ), almost all at the same time, eliminated from its commercial symbol name, replacing it with the only brand image. In general, the trend is this: the images have to replace more and more to the words, and thus reduced in number. In "1984" George Orwell warned us of the advent of "Newspeak" and "doublethink" as forms of structural linguistic feature by a small amount of words and very little syntactic structure (this latter issue we thought the school), the consequence of which in time would have been common and widespread use of a language poorer, far beyond the limits of poverty intellectual, the important thing was to kill the critical ability in people. This powerful fear more than anything: that people can understand. What about the "advertising"? He has participated actively and seriously take down the language, reducing the level of isolated words input primitive psychedelic happily. Whether conscious or unwitting accomplice does not matter. He likes, in fact, welcomes it, so that I read of the wickedness sadist who knows how to destroy them with fake "wisdom" that welcomes the world itself. So everybody does it, no? But everyone also knows that this kind of "knowledge" is in the cold theories of marketing, economics, but never in the richness of Humanism. Of their lack of humanity if they have noticed the same Americans, those loyal to Starbucks coffee, another retail giant that recently changed its brand name by removing himself: http://bloggokin.blogspot.com/ 2011/01/il-nuovo-logo-di-starbucks.html . This
the powerful do not understand: that if people are not resigned to the loss of the name of the same company from which you are is because refuse to lose our sense of self and identity, however small, of the world to which they are loyal. "World" and "identity" are the same thing for man, but also because the "Word", by doing it, is worth more than the image. If it is true that the words always chasing the image, it is also true that in doing so describe it, and in any "evocation" is the hidden soul of the beholder. That mystery is the extraordinary language in the biological reality of each one of us. That's what we do not understand however: that "multi-nationalization" of identity has no future even for the powerful.
that the real dangerous lunatics are the real ones?
0 comments:
Post a Comment